Do You Prioritise Price or Quality in Ready Meals?
Are you looking for the cheapest ready meals available, or are you willing to invest just a little more for restaurant-quality meals made from fresh, natural ingredients? This We Feed You guide compares mass-manufactured ready meals with We Feed You’s handcrafted frozen meals, focusing on high quality ingredients, cooking methods, and overall quality.
1. The Truth About Supermarket Ready Meals
Preservatives in Supermarket Ready Meals
Supermarket meals often contain a wide range of chemical preservatives like sorbates and benzoates to extend shelf life and reduce spoilage but may impact flavour, freshness, and nutritional value. Whilst sorbates and benzoates are just some, the lists below highlight how they may appear under different names or E-numbers:
Sorbates (E-numbers 200-203)
- Sorbic Acid – E200
- Sodium Sorbate – E201
- Potassium Sorbate – E202
- Calcium Sorbate – E203
Benzoates (E-numbers 210-213)
- Benzoic Acid – E210
- Sodium Benzoate – E211
- Potassium Benzoate – E212
- Calcium Benzoate – E213
📌 Tip: Always check ingredient labels carefully—many preservatives appear under different names.
2. Why We Feed You Avoids Adding Artificial Additives and Preservatives
At We Feed You, we do add chemical preservatives to our meals or stock these in our kitchen. Instead, we rely on high quality ingredients and a natural freezing process to maintain quality, taste, and freshness.
How Freezing Preserves Quality Naturally
✅ Inhibits Bacteria Growth – Most pathogens cannot multiply at freezing temperatures, keeping meals safe.
✅ Locks in Flavour & Nutrients – Meals are frozen at peak freshness to maintain taste and texture.
✅ Eliminates the Need for Additives – No artificial preservatives or stabilisers are required.
✅ Maintains a Clean Ingredient List – Short, natural ingredient lists with no chemical fillers.
By freezing meals, We Feed You ensures high-quality, natural meals without artificial additives. Whilst these ingredients may appear in pantry staples we use such as cooking cream red wine or coconut milk we do not add preservatives or additives to our meals as we want to minimise our customers exposure to artificial additives and preservatives. We Feed You prioritises natural cooking and freezing methods over chemical preservation.
3. The Problem with Fillers & Stabilisers in Other ready Meals
Supermarket ready meals for example may contain bulking agents, emulsifiers, and stabilisers to improve texture, consistency, and cost efficiency. These include:
- Modified starches – Thickens sauces artificially.
- Gums (e.g., xanthan gum, guar gum) – Prevents ingredient separation.
- Emulsifiers (e.g., lecithin, mono- & diglycerides) – Helps mix oil and water-based ingredients.
While these ingredients improve appearance and shelf stability, they often result in less natural texture and taste.
Why We Feed You Meals Don’t Need Fillers
🔹 Natural cooking techniques – Sautéing, roasting, and braising for deep, authentic flavours.
🔹 Real, whole-food ingredients – No artificial thickeners or bulking agents.
🔹 Herbs and spices for flavour and intensity of flavours.
🔹 Handcrafted recipes by real chefs – Not factory-made, ensuring freshness and homemade taste.
4. Mass-Produced vs Handcrafted Ready Meals
Mass Produced Ready Meals
❌ Produced in bulk – Factory-made in massive quantities.
❌ Can rely on artificial preservatives & stabilisers – To ensure long shelf life.
❌ Standardised ingredients – Minimal human interaction in preparation which can lead to similar textures and consistency across the range.
❌ Lower costs, but lower quality – Bulking agents used to increase meal volume.
We Feed You Handcrafted Meals
✅ Chef-prepared in small batches – Focused on quality, not mass quantity.
✅ No need for added artificial preservatives or fillers – packed with whole-food ingredients.
✅ Rich, natural flavours – Developed through real cooking techniques.
✅ Blast-chilled & frozen for peak freshness – No need for chemical preservation.
5. We Feed You’s Natural Approach to Ready Meals
Unlike mass manufactured ready meals that prioritise cost and convenience over quality, We Feed You takes a chef-driven, natural approach to creating delicious, nutritious meals.
Our Process:
✔️ Hand-selected, fresh ingredients – No hidden additives.
✔️ Traditional cooking methods – Roasting, braising, and slow-cooking for rich flavours.
✔️ Blast-chilled and frozen quickly – Preserves quality and eliminates bacteria risks.
✔️ No need for added artificial additives – Just real food, real flavours.
💡 Did You Know? Freezing at peak freshness helps lock in more nutrients than some chilled or extended-shelf-life meals.
6. Taste, Nutrition & Convenience: Why Customers Prefer We Feed You
Many customers prefer We Feed You frozen meals because they offer:
🍽️ Better Taste – Flavours come from natural ingredients, not artificial enhancers.
🥦 More Nutritional Value – No chemical preservatives, just whole foods.
⏳ Long Shelf Life Without Added Chemicals – Freezing keeps meals fresh naturally.
👩🍳 Chef-Crafted Quality – Meals made by real chefs, not machines.
📌 Key Takeaway: If you value real ingredients, better taste, and chef-prepared meals, We Feed You is the superior alternative to mass-produced supermarket ready meals.
Final Thoughts: Why Choose We Feed You?
Supermarket ready meals may offer lower prices and extended shelf life, but they often sacrifice taste, freshness, and nutrition with preservatives, stabilisers, and fillers.
At We Feed You, we believe in:
✅ Better quality meals with real ingredients
✅ No need for added preservatives and stabilisers – just freezing for freshness
✅ Chef-prepared dishes that taste homemade
✅ Nutritious, high-quality food without compromise
💡 Experience the difference today! Try We Feed You’s range of delicious, nutritious frozen meals and taste the real difference.
📢 Shop now: www.wefeedyou.com.au
