Why Going Tape-Free Matters
In a world increasingly conscious of waste and environmental impact, every packaging decision speaks volumes. At We Feed You, we believe that real leadership in the ready-made meal space means not just nourishing our customers — but nurturing the planet too.
That’s why we took a bold step in our packaging journey and introduced a custom-designed, tape-free delivery boxes. No plastic tape. Less landfill. Easier recycling. And above all, a clear signal that sustainability and innovation can — and must — go hand in hand.
The Problem with the Status Quo
The home delivery ready meal industry, like many others, has long relied on plastic and other single-use materials to ensure food arrives safely. But this convenience comes at a cost. Plastic tape, often overlooked, is a non-recyclable component that clogs up sorting systems and ends up in landfill.
What if we could eliminate it entirely?
Designing for Sustainability
Our new packaging is more than just an update — it’s a rethink. Designed without plastic tape, our boxes:
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Simplify home recycling for our customers
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Reduce waste across hundreds of weekly deliveries
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Minimise excess packaging while keeping meals safe and secure
It’s a small change on the surface, but it carries weight. Every plastic-free delivery we make is a step toward a more circular economy — one where packaging is purposeful, not wasteful.
Sustainability Is Not an Add-On — It's a Standard
As a brand that champions real food and real impact, we’re setting a higher bar. Sustainability isn’t a checkbox. It’s a mindset woven into everything we do — from our gluten-free, low FODMAP, and chef-crafted meals to how they arrive at your door.
Our tape-free boxes reflect a deeper commitment: that conscious design decisions, even in logistics, can lead to meaningful environmental gains.
The Future Is Collaborative
We’re proud of this initiative — and we’re just getting started. This move wouldn’t be possible without the honest, supportive feedback of our community. Their input is shaping our next round of packaging improvements, ensuring we continue to deliver both excellence and responsibility. We know it's a journey and requires continual refined to reach perfection.
To our peers in the ready meal space: the path to a greener future is paved with small, deliberate choices. Packaging is a powerful place to start.
We’re Listening
Our customers aren’t just recipients of our meals — they’re partners in our sustainability journey. If you’ve got ideas, thoughts or feedback on how we can do better, we’d love to hear from you at team@wefeedyou.com.au.
Let’s keep raising the standard — together.
