At We Feed You, food safety, quality, and sustainability are at the heart of our ready-meal production. Over the past 8 years, we have become the preferred ready meal provider for many Australians, thanks to our strict food safety practices, commitment to quality produce and ability to cater for such a wide range of dietary needs.
"The Tennis Australia team loved the We Feed You meals throughout the 2023 (2024 and 2025) Australian Open. We look forward to working with you again.'
Heidi Atkinson, Tennis Australia.
A key part of our approach is blast chilling and freezing — "it's the best and most natural approach for keeping food fresh, without tampering with it. Freezing is also one of the oldest and most trusted forms of food preservation" according to We Feed You chef Dave Roberts. Below, we explore how this technique supports our mission to support our customers’ health, minimise waste, and ensure exceptional taste and nutrition.
Why Prioritise Food Safety?
Ensuring every meal is safe to eat is our number one goal. According to Food Standards Australia New Zealand (FSANZ), maintaining strict temperature controls is crucial for preventing the growth of harmful bacteria and pathogens. Our comprehensive food safety plan helps us consistently meet these standards, protecting our customers and reinforces the trust we’ve built over the years.
“We rely heavily on word-of-mouth referrals from satisfied customers, which reflects our unwavering commitment to food safety and quality” says Susannah Roberts, Director and Head of Operations.
The Science Behind Blast Chilling & Freezing
Rapid Temperature Reduction
The process of blast chilling involves quickly lowering the temperature of freshly cooked food before freezing. This rapid approach:
- Preserves Food Structure: Fast cooling ensures minimal ice crystal formation, helping the food maintain its natural texture, colour, and flavour.
- Locks in Nutrients: By reducing the time spent in higher temperature ranges, the nutritional value of ingredients remains largely intact once reheated.
- Minimises Bacterial Growth: Shortening the duration in the “temperature danger zone” (5°C–60°C) significantly reduces potential bacterial growth, per Australian Institute of Food Safety guidelines.
Trusted Preservation Method
Freezing as a preservation technique is time-tested. Storing food at –18°C or below can effectively inhibit bacterial growth for extended periods, ensuring both safety and quality when meals are reheated.
Benefits of Frozen Meals
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Superior Quality & Taste
- Because we freeze meals rather than having them sit in refrigerated conditions for days or even weeks, our ready meals retain their flavour, creating a home-cooked taste when reheated.
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Extended Shelf Life & Reduced Waste
- Freezing significantly extends shelf life, cutting down waste in our kitchen, in retail stores, and in your home. It allows us to keep a wide variety of meals available year-round without compromising on quality.
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Convenience & Choice
- You can store our meals for longer and enjoy them whenever you’re ready. This ultimate convenience lets you pick from a diverse menu—even out of season—without worrying about spoilage. You can also select a meal based on what you feel like at the moment of consumption, not because a meal has reached its used by date!
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Sustainability & Responsibility
- By minimising waste and eliminating the need for our chefs to add any preservatives, freezing supports more sustainable and healthy food practices. This helps us meet our customers’ needs responsibly while caring for the environment and their health.
A Trusted Approach for Health & Confidence
Our food safety plan, combined with blast chilling and freezing, underpins the confidence our customers have in We Feed You. Many of our new customers discover us through word-of-mouth referrals—a testament to the trust and satisfaction that come from our dedication to quality, nutrition, and safety.
“We believe in protecting our brand and our customers’ health by consistently delivering safe, delicious, and sustainably produced ready meals” says Tracey Emney, Director and head of Sales and Marketing
“At the heart of great cooking is respect for the ingredients. Freezing ready meals quickly after cooking is a fantastic way to honour those ingredients — protecting natural flavours, nutrient content, and food safety. It make complete sense as a business and to support our customers health and well being," Tracey adds.
Ready to Experience the Difference?
If you’re looking for ready meals that offer convenience without compromising on taste, nutrition, or safety, We Feed You is here for you. From gluten-free and vegan options to low FODMAP meals, we cater to diverse dietary needs—all while prioritising the highest standards of quality and food safety.
Explore Our Range Today
Browse our wide selection of frozen ready meals online, and discover how our freezing technique preserves the vibrant flavours and essential nutrients your body needs. With We Feed You, you can rest easy knowing every bite is both delicious and safe.
